As an Advertising major at Emerson College, I’m always looking for new, creative ways to break through message clutter and captivate an audience. So much of effective advertising these days revolves around building intrigue through the visually unexpected. Here’s a quick list – in no particular order – of 5 great outdoor ads that surely attract attention.
Nike does a great job using its surroundings.
Dramatics can turn an ad into an experience.
IKEA utilizes the 3D method without detracting from its message.
Amazingly, this Ad integrates a normal object into its clever message.
Nothing like a steaming cup o' joe!
Have a favorite outdoor ad that didn’t make the list? Post it in the comments section!
Until next time,
-JH-
